FEDERAL PROGRAM FOR DEVELOPMENT OF DOMESTIC AND INBOUND TOURISM IN THE RUSSIAN FEDRATION (2011-2018)

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RUSSIAN TOURISM ROADSHOW Presentation

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ABOUT ROADSHOW

ABOUT ROADSHOW

RUSSIAN TOURISM ROADSHOW TO EUROPEAN CITIES
Spring 2012

Registration of participants untill
12.04 - 13.04 Berlin
16.04 - 17.04 Paris
19.04 - 20.04 London

PARTICIPANTS
From Russian side: representatives from tourism authorities of major destinations, hotels and tour-operators in Russia
From Western side: tourism authorities, travel trade, investors, media and alliance part
WHY
-    Рromoting trade, investment and tourism opportunities of Russia
-    Building on international business partnerships
-    Developing tourism between Europe and Russia
-    Benchmarking of the best European practices

RUSSIAN TOURISM ROADSHOW TO EUROPEAN CITIES:
Promotional and networking tool of Russian Tourism Authorities
MISSION:           to increase awareness about Russia as a destination with rich cultural and natural heritage, as well as business and leisure destination to MICE (Meetings,  Incentives,  Conferences and Exhibitions) experts on short haul flights between Europe and Russia, an attractive market for visitors and investors
MAIN GOAL:    to strengthen ties and boost awareness of European  travel trade and investment experts of  Russian tourism offers
FRAMEWORK:  participation in 2- or 3-day trip to one of the defined destinations according to the  chosen topics (London, Berlin, Paris)

WORKSHOPS PRIORITIES: Investment, Destination Marketing, Culture&Heritage Management

BERLIN  - Russia - EU Workshop on Tourism Development & Russian Tourism Roadshow

  • Sustainability of industry development;
  • Quality of the industry’s products management;
  • Territorial competitiveness tools;
  • Market openness and policy transparency issues;
  • MICE and Hospitality potential


PARIS - Russia – France Heritage and Cultural Tourism Workshop & Russian Tourism Roadshow

  • Natural, cultural and human resources management;
  • Destination branding and marketing;
  • Actual demand trends;
  • Non-price competitiveness pillars;
  • Intercultural dialogue


LONDON - Tourism Investment Workshop for Russia & Russian Tourism Roadshow

  • Tourism investment trends;
  • Investment promotion and attraction;
  • Venture investing and SME funding;
  • Private and public contribution to the tourism infrastructure development